Virtual Incentives reported strong interest in virtual holiday rewards among millennials in research discussed on December 15, 2021. The company said almost half of millennial respondents preferred receiving virtual gift cards or virtual Visa cards, while nearly 40% preferred giving them.
The findings came from a ten-question Google Consumer survey of US adults aged over 18. Virtual Incentives reported the millennial results as part of its advice to employers selecting rewards for the 2021 holiday season.
According to the company, 30% preferred receiving instant rebates or incentives virtually, and 40% considered virtual incentives important to
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- What Gifts Your Millennial Employees Really Want This Holiday Season — virtualincentives.com
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.