Tillo’s July 29, 2026 guide examines how retailers can use gift cards in peak-season promotions, from early purchases to last-minute digital delivery. Its recommendations cover promotional value, inventory pressures and the cost of reaching shoppers through paid media.

As market context, the guide cites a global gift card valuation of US$818.52 billion in 2022 and a projection of US$1,897 billion by 2030, with a reported compound annual growth rate of 10.46%. These are the historical estimate and forecast quoted by Tillo.

Tillo recommends promoting digital gift cards through December and cites a 75% consumer preference figure for digital rather than physical cards. It connects

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