Research Rewards: Where Merchandise Fits Alongside Cash and Gift Cards

Research participants should be able to choose between cash, gift cards and merchandise, TruCentive argues in guidance published on June 30, 2026. The company says physical rewards can complement digital payments by giving participants a lasting reminder of a study, provided the items suit their needs.

The company suggests that participants value choice and the ability to select a reward that fits their life and preferences. A physical item, such as merch, can create a lasting impression and serve as a memory cue, reminding participants of their experience months later.