Virtual cards were the preferred research participation reward among North American respondents in a study recapped by Virtual Incentives on August 10, 2017. The company said it had co-sponsored the research with Greenbook and other industry participants.
According to the recap, nearly half of respondents participated in research studies to earn a reward or prize. The finding about preferred rewards described respondents’ choices; the article did not set out a measured increase in engagement attributable to a particular incentive.
Virtual Incentives argued that digital cards offered operational advantages over cash distribution, including faster delivery and flexibility for recipients. These were the company’s explanations of
Continue reading for free.
Create your account or sign in to get unlimited access.
No payment required. Newsletter signup is optional.
Already registered? Sign inSources and documents
Collapse
- Virtual Rewards Lead to Increased Respondent Engagement — virtualincentives.com
In this article
Oliver Reed
Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.