Visa holiday survey finds AI gift searches and crypto interest rising

Visa reported that 47% of surveyed U.S. shoppers had used AI for at least one shopping task, with gift ideas the leading application. The findings were released on December 2, 2025, as the company examined changes in holiday spending.

Cryptocurrency also featured in gift preferences. Twenty-eight percent said they would welcome it as a gift, rising to 45% among Gen Z respondents. For agent-assisted commerce, comparing prices was the application that generated the strongest interest.