Visa reported that 47% of surveyed U.S. shoppers had used AI for at least one shopping task, with gift ideas the leading application. The findings were released on December 2, 2025, as the company examined changes in holiday spending.
Cryptocurrency also featured in gift preferences. Twenty-eight percent said they would welcome it as a gift, rising to 45% among Gen Z respondents. For agent-assisted commerce, comparing prices was the application that generated the strongest interest.
Enthusiasm for receiving cryptocurrency as a gift
Same question, with Gen Z included within the all-adult sample.
% who would be excited
Tap or hover for details. All values are also available in the data table.
Source
Gen Z is part of the all-adult sample, not an independent comparison group. Hypothetical enthusiasm is not actual gift receipt or spending. Full sample n1,000; Gen Z size and age definition are undisclosed. No trend or significance claim.
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| Category | % who would be excited |
|---|---|
| All US adults | 28 % who would be excited |
| US Gen Z subgroup | 45 % who would be excited |
Enthusiasm came with reservations. Sixty percent wanted clearer information about how AI shopping tools used personal data, and 61% still preferred human customer service. Two-thirds worried that friends or family could fall victim to an online scam during the season.
Morning Consult surveyed 1,000 U.S. adults for Visa between October 14 and 16, 2025. The weighted online survey had a three-percentage-point margin of error. The results describe consumer attitudes during that period rather than completed holiday purchases.
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.