Visa released survey findings on December 2, 2025 showing how US shoppers were using AI tools and considering cryptocurrency gifts. Bruce Cundiff, Visa’s vice president of Consumer Insights, highlighted the adoption of digital shopping tools; 47% of respondents reported using AI for at least one shopping task.

The survey found that 47% of US shoppers had used an AI tool for at least one shopping task, with finding gift ideas the leading application. Twenty-eight percent would be excited to receive cryptocurrency as a gift, compared with 45% within the Gen Z subgroup. Visa also reported Gen Z adoption of biometric authentication and cryptocurrency purchases. Its overseas-gifting finding refers to global Gen Z, a different geography from the US figures discussed here.

The data behind the story

Enthusiasm for receiving cryptocurrency as a gift

Same question, with Gen Z included within the all-adult sample.

% who would be excited
Source
Press Release Visa Survey Finds AI and Crypto Poised to Transform U.S. Holiday Spending

Gen Z is part of the all-adult sample, not an independent comparison group. Hypothetical enthusiasm is not actual gift receipt or spending. Full sample n1,000; Gen Z size and age definition are undisclosed. No trend or significance claim.

Show data tableHide data table
Scroll left or right to see all columns
Enthusiasm for receiving cryptocurrency as a gift (% who would be excited)
Category% who would be excited
All US adults28 % who would be excited
US Gen Z subgroup45 % who would be excited

Separately, Visa forecast 4.6% year-over-year growth in total US holiday spending. The survey found that 61% preferred human interaction for customer service and 60% wanted a clearer explanation of how AI shopping tools use their personal data.

The survey was conducted by Morning Consult between October 14 and October 16, 2025, and interviewed a sample of 1,000 US adults. The results have a margin of error of plus or minus 3 percentage points.