Visa's Stay Secure study in Kuwait found that 86% of surveyed consumers had used AI tools during shopping. Finding gift ideas accounted for 51%, behind price comparisons at 55% and ahead of checking reviews or ratings at 46%.

Visa commissioned Wakefield Research to survey 5,800 adults across 17 CEMEA markets in January and February 2026. That is the combined sample, not the Kuwait sample; the country-level respondent count and weighting are not disclosed. The reported uses can overlap and do not measure purchase conversion.

The data behind the story

Reported AI shopping uses in Kuwait

Published use-case percentages from the 2026 Stay Secure study.

% reported use
Source
Visa survey tracks growing use of AI for gifts in Kuwait

Uses can overlap. The full study surveyed 5,800 adults across 17 markets; Kuwait sample size, weighting and precise question base are undisclosed. These are reported uses, not sales or checkout conversion.

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Reported AI shopping uses in Kuwait (% reported use)
Category% reported use
Comparing prices55 % reported use
Finding gift ideas51 % reported use
Checking reviews or ratings46 % reported use

Released on June 9, 2026, the Wakefield Research study showed widespread enthusiasm for assistance but more caution over payments. While 94% thought AI made shopping easier and faster, 23% trusted AI agents to complete checkout.

Seventy-eight percent had purchased through social platforms. Forty percent reported experiencing a financial scam in the previous 12 months; among scam victims, 45% said the incident involved social media. The findings linked expanding shopping channels with continuing security concerns.

Respondents expected banks and payment institutions to help protect them. Fifty-three percent wanted real-time warnings about suspicious activity, while 84% believed AI would have an important future role in fraud prevention. Visa described security as central to consumer confidence in emerging shopping services.