Runa reported that 99.4% of rewards delivered through its platform were redeemed within 30 days, in commentary published on May 20, 2026. The company used the figure to argue that loyalty teams should examine the claim process as well as the reward catalogue.

It highlighted the point between choosing to redeem and completing the steps needed to receive value. Runa argued that requests for bank details, account creation or additional personal information can discourage recipients, particularly for smaller, occasional rewards.

The company described the Runa Reward Card claim process as involving a link and agreement to terms before access to the digital card. It said that option used the same API as its gift card offering.

Runa also acknowledged that bank transfers and associated information collection can be appropriate for recurring or higher-value payments. Its argument was for matching the payout process to the use case, rather than applying the same journey to every reward.

The 99.4% figure was Runa’s own reported platform metric. The article did not give the observation period, reward count or a controlled comparison demonstrating which part of the process produced that rate.

For programme teams, Runa recommended distinguishing recipients who never choose redemption from those who start but do not finish. It presented that distinction as a way to identify operational friction that a catalogue-level metric might overlook.