The supplier reports 132 participating stores and a 34.25% share of checkout, showing substantial adoption without establishing how much additional business the programme generated. [S01]

The companies behind the coffee reward

Yoyo traces its origins to Cape Town in 2007 and identifies Bevan Ducasse as its founder and chief executive. Its business supplies loyalty, gift-card and voucher software, including merchant rewards programmes and connections for issuing and redeeming stored value. Platō is therefore a customer example for a broader software platform. [S04] [S05]

Platō began in late 2019 when brothers Stephan Bredell and Petrus Bredell opened a coffee business in a converted shipping container in Irene, near Centurion. In an interview published by payment provider Yoco, Stephan described a franchise model built around local owner-managers, including in smaller communities overlooked by larger chains. [S02]

The chain now describes a network of more than 140 South African locations, supported by its own roasting, bakery and equipment operations. That company-wide footprint is separate from the 132 stores included in Yoyo’s loyalty case study. [S03] [S01]

Yoco’s April 2026 interview supplies a separate measure of that wider expansion: 27 Platō locations on its payment platform in December 2023, rising to 137 active merchants by early 2026. These are payment-platform locations, not the loyalty programme’s enrolled store count. The expansion also matters when interpreting aggregate reward activity, because a larger estate can generate more transactions without any change in individual behaviour. [S02]

Locations / active merchants on Yoco

Source

Yoco founder interview, April 2, 2026

Source describes 27 locations then 137 active merchants on its platform. Exact early-2026 cutoff is not supplied. Not the same scope as 132 loyalty stores or the current whole-chain footprint; no growth is attributed to Yoyo.

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Platō locations using Yoco expanded before the case-study report (Locations / active merchants on Yoco)
Category	Locations / active merchants on Yoco
December 2023	27 Locations / active merchants on Yoco
Early 2026	137 Locations / active merchants on Yoco

Why Platō connected loyalty to the till

The change formed part of a wider effort to manage a growing franchise network. Yoco’s account of Platō’s 2025 point-of-sale migration describes cumbersome store-by-store updates, costly integrations and limited insight from the previous loyalty system. It says the new setup gave the chain control over its rewards and reduced the reward rate from 10% to 5%. These are supplier-reported reasons and outcomes. [S06]

Yoyo has reported more than 150,000 registrations for Platō ’s card-linked loyalty programme. Its September 16, 2026 case study examines the first year of a rewards system introduced in June 2025. [S01] The supplier reports 132 participating stores and a 34.25% share of checkout, showing substantial adoption without establishing how much additional business the programme generated. [S01] The companies behind the coffee reward Yoyo traces its origins to Cape Town in 2007 and identifies Bevan Ducasse as its founder and chief executive. Its business supplies loyalty, gift-card and voucher software, including merchant rewards programmes and connections for issuing and redeeming stored value. Platō is therefore a customer example for a broader software platform. [S04] [S05] Platō began in late 2019 when brothers Stephan Bredell and Petrus Bredell opened a coffee business in a converted shipping container in Irene, near Centurion. In an interview published by payment provider Yoco , Stephan described a franchise model built around local owner-managers, including in smaller communities overlooked by larger chains. [S02] The chain now describes a network of more than 140 South African locations, supported by its own roasting, bakery and equipment operations. That company-wide footprint is separate from the 132 stores included in Yoyo’s loyalty case study. [S03] [S01] Yoco’s April 2026 interview supplies a separate measure of that wider expansion: 27 Platō locations on its payment platform in December 2023, rising to 137 active merchants by early 2026. These are payment-platform locations, not the loyalty programme’s enrolled store count. The expansion also matters when interpreting aggregate reward activity, because a larger estate can generate more transactions without any change in individual behaviour. [S02] Platō locations using Yoco expanded before the case-study report One payment provider’s reported network; not loyalty enrolments. Locations / active merchants on Yoco December 2023: 27 Locations / active merchants on Yoco Early 2026: 137 Locations / active merchants on Yoco Source describes 27 locations then 137 active merchants on its platform. Exact early-2026 cutoff is not supplied. Not the same scope as 132 loyalty stores or the current whole-chain footprint; no growth is attributed to Yoyo. Yoco founder interview, April 2, 2026 Why Platō connected loyalty to the till The change formed part of a wider effort to manage a growing franchise network. Yoco’s account of Platō’s 2025 point-of-sale migration describes cumbersome store-by-store updates, costly integrations and limited insight from the previous loyalty system. It says the new setup gave the chain control over its rewards and reduced the reward rate from 10% to 5%. These are supplier-reported reasons and outcomes. [S06]

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