TruCentive described automated gift card, merchandise and payment fulfillment for agencies in guidance published on January 15, 2025. Its examples covered marketing, research and customer acquisition campaigns, with delivery, reminders and reporting managed alongside client branding.

Its suggested workflows included sending rewards through email, SMS or Microsoft Teams, tracking delivery and scheduling reminders. It also described reclaiming unclaimed delivery value at a specified point as part of programme administration.

For agencies managing several clients, TruCentive proposed using a common dashboard and connecting reward activity with existing CRM or marketing tools. It said bulk delivery could support larger recipient lists without an organiser tracking every send manually.

The company also discussed maintaining client branding across messages, reward selection and follow-ups. Recipient choice, including gift cards and branded merchandise, was part of its proposed campaign experience.

Reporting recommendations covered delivery success, redemption and recipient preferences. The article argued for reducing administrative work but did not provide a measured time saving or results from a named agency campaign.