All Digital Rewards compares branded prepaid rewards with cash incentives

All Digital Rewards made a case for prepaid cards and retailer gift cards over cash in a September 2015 commentary on customer incentives. Its main argument was that a reward could carry a more recognizable connection to the business providing it.

The company used a retailer gift card and a Visa prepaid product carrying a business logo as examples. A cash payment might be useful to the customer, it argued, but offered less opportunity to display the sponsoring brand.