All Digital Rewards introduced Dine and Go, a Visa-branded prepaid reward card focused on dining and entertainment, on September 18, 2019. The company offered the product in both virtual and physical formats for loyalty and promotional programs.

The announcement listed restaurants, fast food, films, golf, theatre and theme parks among the activities associated with the card. ADR positioned the reward around recipients interested in spending on experiences, giving marketers a more specific incentive theme than a generic merchandise prize.

President Kathryn Felke said the company aimed to match incentives more closely to participant interests. She described understanding purchasing preferences and audience segments as part of choosing rewards for employees and customers.

The product announcement addressed marketers seeking customer acquisition and brand-awareness tools. It did not identify an issuing bank, publish card limits or set out a fee schedule. ADR was the provider announcing and marketing the reward program; Visa was the payment-network brand named in the release.