All Digital Rewards presented prepaid cards as a holiday bonus option for small employers in October 2023. The guidance focused on balancing the amount a business could allocate with a reward employees could use according to their own preferences.

The company highlighted predetermined card values as a budgeting feature: an employer could decide the reward amount before distribution rather than manage a variable merchandise purchase for each recipient. It also described company branding as an option for connecting the reward with the recognition message.

ADR argued that recipient choice was an advantage over selecting one seasonal gift for every employee. The card remained a funded payment product with its own terms, while the employer could personalize how it was presented.

The article placed financial rewards alongside holiday team activities and volunteering opportunities. It suggested that bonus distribution could be part of a broader recognition approach rather than the only acknowledgement employees received.

For program buyers, the guidance centred on the reward format, planned spending and the employee experience. It did not report a named employer deployment or quantify a change in engagement from using prepaid cards.