Arsenal Football Club has expanded its gift card sales through a B2B program managed by Diggecard. The February 24, 2021 case study describes a corporate channel launched in 2018 alongside the club's existing consumer offering.

Arsenal's gift cards can be used for merchandise and tours. Before the B2B expansion, the club managed consumer sales and delivery in house, with cards available in stores and online.

Diggecard established a branded website for business buyers reached from Arsenal's main site. It also handled corporate gift card fulfillment and introduced the product to its network of businesses and agencies purchasing rewards, incentives, benefits and promotions.

The provider supported Arsenal in selecting a new gift card processor through a tender process. That advisory work sat alongside its ongoing role in corporate sales, account planning and delivery.

Diggecard reported that the program had exceeded targets before the end of the 2020/21 period and that more buyers had added Arsenal to their programs during 2020. The source does not state the targets or sales volumes.

A further consumer purchase upgrade was planned at the time of publication. It would allow buyers of digital gift cards to attach a personalized video or photo message, extending the technology relationship beyond the original corporate sales program.