Buyatab announced on March 13, 2018 that founder and chief operating officer Matias Marquez would speak at the Flourish branded-currency conference in Chicago. The event was scheduled for April 9–11.

His session concerned the adoption of mobile technology and its implications for branded currency, including digital gifting and mobile payments. It placed gift card ecommerce within the wider shift toward mobile customer interactions.

The conference, presented by K+H Connections, brought together specialties including retail, fraud prevention, security, processing, point of sale, loyalty and rewards. The announcement outlined the scheduled subject matter rather than reporting findings from the later discussion.

Buyatab supplied merchant gift card purchasing infrastructure and recipient delivery by email or text message. It described mobile-wallet compatibility and clients across the United States, Canada and Europe as context for its participation.