Buyatab reported five-year revenue growth of 4,626% and 13th place in the 2018 Growth 500 in a September 13, 2018 announcement. It said it was Vancouver’s fastest-growing software company for a third consecutive year. The matching PRWeb release was distributed on September 18. [S01] [S04]
A lower five-year growth figure does not show annual sales falling
The earlier company releases reported 10,735% five-year growth in the 2016 PROFIT 500 and 18,662% in 2017, with overall ranks of third and second. The 2018 announcement identifies Growth 500 as the continuation of PROFIT 500 and retains the five-year revenue-growth measure. [S01] [S02] [S03]
Buyatab’s reported five-year revenue growth by ranking edition
Three company disclosures for PROFIT 500, renamed Growth 500 in the 2018 announcement.
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Tap or hover for details. All values are also available in the data table.
Sources
Different overlapping five-year windows, with exact fiscal endpoints unpublished in these releases. Lower cumulative growth in 2018 does not establish an annual revenue decline. No absolute revenue, gift-card face value or redemption rate is shown.
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| Category | Five-year revenue growth |
|---|---|
| 2016 edition | 10,735% |
| 2017 edition | 18,662% |
| 2018 edition | 4,626% |
Each edition compares revenue over its own five-year window. The accessed announcements do not provide the fiscal endpoints or the underlying revenue amounts. A much larger starting base can reduce a later multi-year growth percentage even when annual revenue rises; these disclosures do not establish whether that happened here. The series therefore supports comparison of reported ranking metrics, without revealing the company’s annual revenue path. [S01] [S02] [S03]
The national rank also depends on the other companies in each edition. Moving from second to 13th cannot be interpreted as a loss of gift-card market share. These releases report company revenue growth, without the value of cards issued, merchant transaction counts, redemption or profits. [S01] [S02]
Buyatab supplied gift-card ecommerce infrastructure for purchases on merchants’ online properties and delivery by email or text message. The 2018 release described compatibility with Apple Wallet and Google Pay, and customers in the United States, Canada and Europe. This connects the corporate result to the infrastructure business, without converting the ranking statistic into a consumer gifting measure. [S01] [S04]
Chief executive Matias Marquez credited the platform, staff and merchant relationships. The announcement also recorded Growth Company of the Year recognition at the 2018 BC Technology Impact Awards. Neither management’s explanation nor the award supplies a separate quantified test of what caused the reported growth. [S01]
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.