According to a press release published on December 19, 2017, Buyatab Online Inc. has partnered with Air Canada to enhance the airline's online gift card program.

The partnership enables customers to purchase, customize, and send electronic gift cards instantly from Air Canada's website. Mark Nasr, Vice President of Loyalty and eCommerce at Air Canada, stated that the partnership extends the airline's new website and mobile app, offering a better and more flexible eGifting program.

The eGifting program was implemented earlier in the fall, in advance of the busy holiday shopping season. Matias Marquez, Buyatab's COO and founder, expressed excitement about the partnership, stating that Buyatab is thrilled to help Air Canada enhance its customer experience and take its gift card program to new heights.

Buyatab provides advanced online gift card infrastructure solutions for medium and large-sized businesses, allowing gift cards to be purchased from a merchant's online properties and delivered to recipients via email or text message. The company's technology is compatible with mobile wallets such as Apple Wallet and Google Pay.

With clients in the United States, Canada, and Europe, Buyatab provides eGift Card services to merchants in various sectors, including retail, hospitality, and restaurant. The partnership with Air Canada is expected to enhance the airline's gift card program and provide a better experience for its customers.

Air Canada, Canada's largest domestic and international airline, serves tens of millions of customers annually. The partnership with Buyatab is part of the airline's efforts to improve its customer experience and offer more flexible and convenient services.

The enhanced online gift card experience is now available on Air Canada's website, allowing customers to easily purchase and send electronic gift cards to their loved ones. The partnership between Buyatab and Air Canada is a significant development in the gift card industry, highlighting the growing importance of digital gifting and online gift card programs.

The press release announcing the partnership can be viewed on Buyatab's website, providing more information about the partnership and the enhanced online gift card experience offered by Air Canada.