Buyatab announced on September 27, 2018 that founder and chief executive Matias Marquez would speak at the Retail Gift Card Association Forum in Nashville. The event was scheduled for October 1–3, 2018.

Marquez's October 3 panel concerned the international expansion of gift card programs, with participants from Disney and the UK's Gift Card and Voucher Association. The broader agenda included digital development, design, manufacturing and consumer incentives.

Other companies named among the forum's speakers included Macy's, Nike and Starbucks. The RGCA represented the closed-loop gift card industry and used the event for education and discussion among its members.

Buyatab's contribution came from its merchant gift card ecommerce business. It supported online purchasing and delivery by email or text and described clients across the United States, Canada and Europe.

The release set out a forthcoming conference appearance. It did not report the panel's conclusions, announce a new international contract or quantify results from the event.