Research & Trends Analysis
What people want when they check a gift card balance
Why do people check gift card balances? US survey data reveal demand for simpler checks, reasons balances stay unused, and the payment rules that shape the next step.
Macy's
News mentioning Macy's, with the latest coverage from Gift Card News.
Research & Trends News
Macy's reports USD298 million in combined gift-card and loyalty liabilities
The combined balance fell from USD349 million in January; the quarterly filing does not separate gift cards from earned customer rewards.
Gift Cards News
National Use Your Gift Card Day targets January 17 redemptions
January’s redemption campaign gives merchants a reason to reconnect with gift recipients. The benefit depends on visits and purchases, not simply unused balances.
Gift Cards News
InComm launches The Gift Card Shop with more than 100 brands
The April 2021 gift card marketplace launch combined online purchasing, email delivery, personal messages and supported mobile-wallet redemption.
Gift Cards News
Buyatab to discuss global gift card program expansion at RGCA Forum 2018
Matias Marquez was scheduled to join Disney and GCVA representatives on an October 3 panel in Nashville.
Research & Trends News
Amazon led Gift Card Granny resale requests in autumn 2016
The platform’s ranking measured requests for cash offers, not completed sales or national gift-card market share.