Chuncheon City has set a three-month pilot for mobile local vouchers usable only through Shinhan Bank’s Ddangyo delivery platform, with KRW300 million in planned face-value issuance for October-December. The earliest verified municipal announcement is September 16. [S01] [S02]
The vouchers have a 15% purchase discount and an individual monthly purchase cap of KRW100,000. Sales are scheduled for the first day of each month at 10 a.m., on a first-come basis, with KRW100 million allocated monthly. Those allocations describe available face value, not completed consumer spending. [S02]
App-specific value within the local voucher system
Customers buy through existing mobile Chuncheon Love voucher sales apps. Redemption is restricted to participating Chuncheon Love merchants inside Ddangyo for delivery or pickup orders. The balance is not a general substitute for every shop accepting ordinary Chuncheon local vouchers. [S01] [S02]
The city compares the pilot’s 15% discount with the ordinary voucher’s 10%, a five-percentage-point difference. Separate October-November coupons and delivery support have their own conditions and should not be combined into a universal headline discount. [S02]
Published purchase discounts
Ordinary local vouchers and the delivery-only pilot.
% purchase discount
Tap or hover for details. All values are also available in the data table.
Source
A five-percentage-point difference. Acceptance networks differ. Conditional coupons and delivery support are excluded; the comparison does not measure household savings or merchant sales.
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| Category | Published values |
|---|---|
| Ordinary Chuncheon vouchers | 10 % purchase discount |
| Ddangyo delivery-only pilot | 15 % purchase discount |
A pilot whose results remain to be measured
Chuncheon says it plans to examine spending, merchant sales and usability before considering regular issuance from the following year. The announcement does not establish that continued issuance has been approved, or that the pilot has already produced those outcomes. [S02]
The initial notice warns that the programme can end early because of exhausted funding or policy changes. Availability therefore depends on the monthly allocation and programme decisions, rather than the purchase cap alone. [S01]
The published capacity is the same in each of the three pilot months. That allocation is a limit on issuance, not evidence that the full amount has been bought or spent, and the initial notice allows early closure. [S01] [S02]
Announced monthly pilot issuance capacity
The city announced KRW100 million per month for three months.
KRW million face value
Tap or hover for details. All values are also available in the data table.
Source
Planned allocations, not three observed sales totals. No completed spending, merchant turnover or usability results are disclosed here. Continuation in 2027 remains subject to evaluation.
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| Category | Published values |
|---|---|
| October 2026 allocation | 100 KRW million face value |
| November 2026 allocation | 100 KRW million face value |
| December 2026 allocation | 100 KRW million face value |
Photograph: YellowTurtle9, December 26, 2023, via Wikimedia Commons, CC BY 4.0. Resized and cropped for responsive and social formats. [S03] [S04]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.