Diggecard appointed Susanne Brønnum as chair of its board with immediate effect on November 12, 2024. The Bergen-based gift card technology provider said she would help develop its services and identify opportunities for customers and partners.

Brønnum brought more than 30 years of experience in finance and payments, including roles as Group Executive Vice President at Nets and CEO of Nets Denmark. At the time of the appointment, Diggecard identified her as chair of Mastercard Payment Services in Denmark and Norway and a board member and investor in several fintech businesses. She was named Denmark's Business Angel of the Year in 2022.

Olav Balandin, Group CEO of Diggecard, expressed his enthusiasm for Brønnum's appointment, stating that her expertise and vision align perfectly with the company's goals to deliver gift card expertise and technology at the heart of businesses across the globe. Brønnum will focus on strengthening Diggecard's position as a gift card provider for customers and partners, and exploring new opportunities to meet the evolving needs of clients.

As the new Chair, Brønnum aims to utilize Diggecard's expertise and technical skills to boost gift card revenues for brand partners and increase customer loyalty through a seamless customer experience. This appointment marks an important step in Diggecard's commitment to growth, innovation, and customer-centric solutions.

Founded in Bergen in 2014, Diggecard listed offices in Norway, the UK and Pakistan in the announcement. It manages all or part of gift card programmes for retail, leisure and hospitality businesses, alongside services for employee and customer rewards, incentives, benefits and promotions.