Diggecard has outlined its managed gift card relationship with Azzurri Group in a case study published on October 14, 2021. The work includes corporate sales and fulfillment, consumer sales of physical cards and gift card mall management for ASK Italian and Zizzi.

The provider describes early advisory work selecting and managing a gift card processor, followed by the integration of gift card functions into handheld payment devices in restaurants. The objective was to let customers redeem a card at the table while paying for their meal.

Diggecard said sales exceeded the program's targets within two years of launch, without publishing the targets or a monetary result. Its ongoing responsibilities include day-to-day operations and advice on the group's gift card strategy.

The case also describes technology supporting personalized purchases and scheduled delivery. Diggecard says its web-based platform can operate alongside other processors and payment devices, allowing it to manage a full program or a defined part of one.

Azzurri's brands in the account include ASK Italian, Zizzi and Coco di Mama. The relationship gives the restaurant group specialist support for gift card distribution and fulfillment while its own teams manage the underlying dining businesses.