Diggecard details managed gift card sales and fulfillment for Azzurri Group

Diggecard has outlined its managed gift card relationship with Azzurri Group in a case study published on October 14, 2021. The work includes corporate sales and fulfillment, consumer sales of physical cards and gift card mall management for ASK Italian and Zizzi.

The provider describes early advisory work selecting and managing a gift card processor, followed by the integration of gift card functions into handheld payment devices in restaurants. The objective was to let customers redeem a card at the table while paying for their meal.