Diggecard has described how The Body Shop expanded its gift card program from physical retail into online consumer sales and corporate distribution. The case study was originally published on February 24, 2021, and the source account includes subsequent developments through January 2023.

The partnership introduced expanded channels in 2018. Diggecard managed physical and digital online sales, delivery to consumers, and B2B sales, marketing and fulfillment. Before that expansion, the source says The Body Shop was not selling gift cards from its websites in European markets.

A UK replatforming in early 2020 added personalized messaging and scheduled digital delivery. Diggecard reported a 300% increase in sales in 2020, linking the result to the improved online customer experience.

The program reached France, Germany and the Netherlands in 2020. The source's later update records expansion into Spain and Australia during 2022. Diggecard said an agreed template allowed individual country rollouts to be completed in approximately three weeks.

The technology supports personal text or video messages and a chosen delivery date and time. Self-service tools also give The Body Shop's customer-care team access to program administration through Diggecard's portal.

A January 2023 development in the updated account gave Diggecard full responsibility for representing The Body Shop in the UK B2B gift card market. That work includes sales to businesses and agencies buying incentives, benefits and promotional rewards.

The provider's role combines gift card technology, fulfillment and channel management. The case records a sequence of program changes over several years, rather than treating the later international and B2B developments as events that all occurred on the original publication date.