Diggecard is managing Sephora's B2B gift card programme in the UK, adding the beauty retailer's digital cards to its corporate offering. The company announced Sephora as a new client on August 19, 2025.

The arrangement gives UK businesses access to digital Sephora gift cards through Diggecard's B2B sales and operational services. Diggecard identifies employee recognition, seasonal gifting, customer acquisition and promotional partnerships as uses for the cards.

Sephora joins a group of retail and leisure clients that Diggecard says includes LEGO, TK Maxx, The Body Shop, Arsenal FC, Dunelm, Moss, the National Trust and River Island.