EzePrepaid recommends digital gift cards as a reward option for loyalty programs seeking electronic delivery and recipient flexibility. In its June 2023 guidance, the All Digital Rewards division emphasizes the process of getting a reward to a customer after redemption.

Electronic distribution removes the need to produce, handle and ship a physical card. EzePrepaid also highlights rapid delivery as a way to reduce the delay between a customer redeeming loyalty points and receiving the corresponding reward.

The company describes opportunities to personalize the reward message and incorporate the issuing business’s branding. Its guide also points to online and in-store use among available gift card options, allowing programs to consider the shopping preferences of their audience.

EzePrepaid says its digital gift card services can be integrated into existing loyalty programs. It argues that convenient, appealing rewards can support customer retention, presenting that as a rationale for program design rather than reporting a measured retention improvement.