DOUGLAS has opened a self-service online shop in Germany for bulk corporate gift-card orders, developed with payment provider epay. The beauty retailer announced the launch on October 20, adding a purchasing route for employers, customer-reward programs and other business gift buyers. [S1]
The announced range runs from €5 to €250 per voucher, with downloadable PDF vouchers or physical gift cards sent by mail. Major corporate customers will still have access to dedicated account managers. The practical change is an additional self-service ordering channel; the announcement does not say that account support is being withdrawn. [S1] [S2]
Corporate sales already represented a material part of the retailer’s gift-card business before this launch. DOUGLAS puts B2B at around 20% of total gift-card sales in its 2024/25 financial year, alongside 70% through its own physical and digital channels and around 10% through third-party retailers. [S1] [S2]
DOUGLAS gift-card sales by channel, FY2024/25
Company-reported shares of its gift-card sales across its markets before the new German self-service shop launched. B2B and third-party shares are approximate.
% of company gift-card sales
Tap or hover for details. All values are also available in the data table.
Sources
Issuer management disclosure, not a market survey. The release does not specify whether sales means value or number of cards, disclose the absolute base, or explain the calculation. Figures cover the existing group business, not Germany alone or performance of the new shop. The separate in-store redemption percentage is excluded.
Show data tableHide data table
| Category | Share of gift-card sales |
|---|---|
| Own stores and digital channels | 70 % of company gift-card sales |
| B2B sales, approximately | 20 % of company gift-card sales |
| Third-party distribution, approximately | 10 % of company gift-card sales |
The comparison describes DOUGLAS’s
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