Dunelm has introduced its gift card to the B2B market and appointed Diggecard to manage the programme. The arrangement was announced on May 23, 2024, opening the homewares retailer's cards to corporate rewards, incentives and benefits buyers. [1]
Corporate distribution and the card a recipient can spend
The current consumer terms explain the value that the underlying card can hold. Dunelm directly issued physical and digital cards can be loaded between £1 and £999, according to the retailer’s terms read on October 19, 2026. These are current direct-retail boundaries, not the denominations, discounts or negotiated limits of the May 2024 business agreement. [2]
Dunelm direct-retail gift-card loading boundaries
Current merchant terms for cards bought directly from Dunelm, read October 19, 2026.
GBP
Tap or hover for details. All values are also available in the data table.
Source
Boundaries of an any-value range, not two fixed denominations or sales observations. Other retailers set the amounts displayed at purchase. Corporate order prices and discounts are not disclosed by this consumer schedule.
Show data tableHide data table
| Category | Published face-value boundary |
|---|---|
| Minimum direct load | 1 GBP |
| Maximum direct load | 999 GBP |
The announcement described Dunelm's reach at the time as more than 180 UK stores, a digital platform and a range of 85,000 products. The retailer expects the corporate programme to support customer engagement and attract additional sales. [1]
Tracy Aslam, Diggecard's Sales Director, said the company would support Dunelm's entry into the B2B gift card market. The programme adds a homewares option for businesses selecting rewards for employees, customers and other recipients. [1]
Diggecard is the point of contact for corporate buyers seeking to include Dunelm gift cards in their programmes. The launch forms part of the retailer's stated effort to develop its digital capabilities and customer relationships. [1]
The later merchant guidance also distinguishes card generations: physical cards bought before June 24, 2024 remain store-only, while newer physical cards and e-gift cards can be used for eligible purchases online or in stores. Online purchases accept one card; stores have no stated upper limit on the number used in a transaction. These later rules should not be backdated to the May launch. [2] [3]
Cards cannot be topped up. The merchant gives 24 months from the last transaction, including a balance enquiry, before unused value expires. Its current retail terms name Buyatab for gift-card enquiries; that operational contact does not by itself establish that the separate Diggecard corporate agreement has ended. No programme-specific sales or redemption results were disclosed in the launch. [2] [3]
In this article
Emma Carter
Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.