epay expands Apple gift cards through Corporate Benefits and Zepto

The announcement links an employee-offer portal with a consumer quick-commerce app. Both give digital content brands access to customers already using another service, rather than requiring those customers to visit a dedicated gift card store.

Show data tableHide data table

Scroll left or right to see all columns

Table 1
Distribution partner	Market disclosed	Gift card products
Corporate Benefits	Six European countries	Apple gift cards
Zepto	India	Apple and Google Play gift codes

Source: Euronet’s first-quarter 2026 presentation. [S01]

A distributor built around existing retail relationships

epay is Euronet’s prepaid and branded-payments distribution business. Its history began with electronic mobile top-ups, with Euronet acquiring the business in 2003. It subsequently expanded into digital content and corporate rewards, making employee offers and consumer apps part of a wider distribution strategy rather than unrelated experiments. [S04]

The business sits between content owners and outlets that already have customers. In practical terms, the distributor supplies a route for putting digital value into those outlets; the brand gains reach without recreating the outlet’s customer relationship. The individual commercial terms of the two first-quarter agreements were not disclosed.

Corporate Benefits adds a workplace-linked audience

Corporate Benefits operates country-specific employee-offer portals for participating employers. It negotiates offers from brands and presents them within an

epay has expanded gift card distribution through two different kinds of shopping channel: Apple cards on Corporate Benefits in six European countries, and Apple and Google Play gift codes on Zepto in India. Parent Euronet Worldwide disclosed the completed first-quarter rollouts with its April 29, 2026 earnings presentation. [S01] [S02] The announcement links an employee-offer portal with a consumer quick-commerce app. Both give digital content brands access to customers already using another service, rather than requiring those customers to visit a dedicated gift card store. Distribution partner Market disclosed Gift card products Corporate Benefits Six European countries Apple gift cards Zepto India Apple and Google Play gift codes Source: Euronet’s first-quarter 2026 presentation. [S01] A distributor built around existing retail relationships epay is Euronet’s prepaid and branded-payments distribution business. Its history began with electronic mobile top-ups, with Euronet acquiring the business in 2003. It subsequently expanded into digital content and corporate rewards, making employee offers and consumer apps part of a wider distribution strategy rather than unrelated experiments. [S04] The business sits between content owners and outlets that already have customers. In practical terms, the distributor supplies a route for putting digital value into those outlets; the brand gains reach without recreating the outlet’s customer relationship. The individual commercial terms of the two first-quarter agreements were not disclosed. Corporate Benefits adds a workplace-linked audience Corporate Benefits operates country-specific employee-offer portals for participating employers. It negotiates offers from brands and presents them within an

Your free reader account