Gift Card Partners has published a calendar for organising 2026 holiday gift card programmes, covering planning, distribution and follow-up. The August 17 guide links the timetable with its Engage2Reward ordering platform and BrandedChoice reward experience.

The calendar starts in August with programme goals, recipients, budgets and approvals. September covers reward choice, presentation and delivery, while October focuses on recipient details, messaging, shipping and support arrangements.

The company describes BrandedChoice as combining a branded marketplace, communications and a curated reward catalogue. Other options include merchant gift cards and physical or digital Visa reward cards, depending on the campaign.

An optional Thanksgiving campaign sits ahead of November’s main fulfilment work. The guide recommends monitoring shipments and digital delivery, correcting recipient information and managing late additions. After Thanksgiving, it gives digital rewards a larger role as physical delivery windows narrow.

December covers outstanding rewards and year-end recognition, followed by reporting and recipient feedback in January. February is devoted to reusing the processes for ongoing recognition. Engage2Reward is presented as the shared tool for approvals, budgets, recipients, distribution and reporting.