Giftbit announced an expansion of its rewards platform on June 10, 2025, pairing wider international coverage with changes to how recipients use prepaid cards and how businesses track rewards. The update addresses both sides of an incentive programme: getting a suitable reward to the recipient and knowing what happened after it was sent. [S01]
Funding and recipient coverage within the June 2025 update
Currency coverage describes two stages of the same reward workflow. Giftbit’s June announcement gave 25 currencies for account funding and more than 30 local reward currencies. The former concerns how a business funds its account; the latter concerns the currency of a recipient’s reward. These are separately reported capabilities, not two counts of the same set. [S01]
June 2025 currency coverage at two different platform stages
Giftbit reported separate coverage for the currencies businesses could use to fund accounts and local currencies available for recipient rewards. The bars represent different functions, not interchangeable currency sets.
currencies
Tap or hover for details. All values are also available in the data table.
Source
Distinct platform roles, not a growth series or a measure of demand. The local-reward bar is plotted at the published 30+ threshold, not an exact total. The source does not identify set overlap, every supported currency pair or conversion costs. Do not subtract, add or interpret these counts as countries, products, transaction volumes or matching availability for every recipient.
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| Category | Published currency count or stated lower bound |
|---|---|
| Account funding: 25 currencies | 25 currencies |
| Local recipient rewards: more than 30 currencies | 30 currencies |
The announcement does not list the overlap between those currency sets or establish that every funding currency can be paired with every local reward. It also does not disclose exchange rates, conversion charges or transaction volumes by currency. The chart therefore preserves each role and the local-currency lower bound, without calculating a coverage gap or a combined total. [S01]
The company reported more than 1,000 payout products, over 30 local currencies and 25 funding currencies. It distinguished region-specific brands available across more than 40 countries from global prepaid options usable in more than 100 countries. [S01]
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| June 2025 company-reported measure | Reported scope | How to read it |
|---|---|---|
| Payout products | More than 1,000 | Catalogue choice, not the number of countries |
| Local currencies | More than 30 | Recipient-side currency coverage |
| Funding currencies | 25 | Currencies businesses could use to fund programmes |
| Regional gift card brands | More than 40 countries | Local catalogue availability |
| Global prepaid options | More than 100 countries | A separate prepaid-card reach measure |
The figures describe different layers of the product and should not be added together. A large global total does not establish that a particular retailer, denomination or card format is available in every market. Programme design still starts with the country and use case of the intended recipient.
Giftbit added one-click wallet delivery for prepaid Visa cards, supporting Apple Pay, Google Pay and Samsung Pay, alongside PIN support. It also described dashboard improvements for filtering reward history and handling unclaimed rewards or incorrect email addresses. [S01]
The operational logic is straightforward. A reward can be delivered successfully yet still require too many steps before the recipient can use it. Likewise, a business may have funded an incentive without knowing whether the intended person claimed it. Reducing those two kinds of friction can matter as much as increasing the number of brands in a catalogue.
That is a product-design implication, not a measured outcome from this announcement. Giftbit did not publish a controlled comparison of redemption rates, support demand or administrative time before and after the changes. [S01]
The June announcement followed Giftbit’s October 2024 push into global rewards and automated delivery. At that earlier stage, the company highlighted recipient choice, direct reward links and reporting in an accompanying product explanation. [S02]
Read together, the two updates show a progression from expanding the available reward set to making fulfilment easier to operate. For a purchasing team, that suggests a more useful comparison than catalogue size alone: evaluate country coverage, recipient steps and exception handling as separate requirements. A broad menu is useful only when the organisation can deliver the right item and resolve the cases that do not complete normally.
All coverage figures above refer to the June 2025 announcement. They are historical product claims, not a live inventory or a guarantee that every listed option remains available today.
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Emma Carter
Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.