Giftbit announced an expansion of its rewards platform on June 10, 2025, pairing wider international coverage with changes to how recipients use prepaid cards and how businesses track rewards. The update addresses both sides of an incentive programme: getting a suitable reward to the recipient and knowing what happened after it was sent. [S01]

Global reach has several different meanings

The company reported more than 1,000 payout products, over 30 local currencies and 25 funding currencies. It distinguished region-specific brands available across more than 40 countries from global prepaid options usable in more than 100 countries. [S01]

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Global reach has several different meanings

June 2025 company-reported measure

Reported scope

How to read it

Payout products

More than 1,000

Catalogue choice, not the number of countries

Local currencies

More than 30

Recipient-side currency coverage

Funding currencies

25

Currencies businesses could use to fund programmes

Regional gift card brands

More than 40 countries

Local catalogue availability

Global prepaid options

More than 100 countries

A separate prepaid-card reach measure

The figures describe different layers of the product and should not be added together. A large global total does not establish that a particular retailer, denomination or card format is available in every market. Programme design still starts with the country and use case of the intended recipient.

From receiving a reward to spending it

Giftbit added one-click wallet delivery for prepaid Visa cards, supporting Apple Pay, Google Pay and Samsung Pay, alongside PIN support. It also described dashboard improvements for filtering reward history and handling unclaimed rewards or incorrect email addresses. [S01]

The operational logic is straightforward. A reward can be delivered successfully yet still require too many steps before the recipient can use it. Likewise, a business may have funded an incentive without knowing whether the intended person claimed it. Reducing those two kinds of friction can matter as much as increasing the number of brands in a catalogue.

That is a product-design implication, not a measured outcome from this announcement. Giftbit did not publish a controlled comparison of redemption rates, support demand or administrative time before and after the changes. [S01]

An extension of the earlier platform update

The June announcement followed Giftbit’s October 2024 push into global rewards and automated delivery. At that earlier stage, the company highlighted recipient choice, direct reward links and reporting in an accompanying product explanation. [S02]

Read together, the two updates show a progression from expanding the available reward set to making fulfilment easier to operate. For a purchasing team, that suggests a more useful comparison than catalogue size alone: evaluate country coverage, recipient steps and exception handling as separate requirements. A broad menu is useful only when the organisation can deliver the right item and resolve the cases that do not complete normally.

All coverage figures above refer to the June 2025 announcement. They are historical product claims, not a live inventory or a guarantee that every listed option remains available today.