Shared gifting can help residential communities recognize staff more consistently, but collecting and distributing contributions creates work for volunteers and property teams. Eshed Doni, GiftCrowd's founder and CEO, examines those trade-offs in an article published on October 3, 2025.
Doni cites O.C. Tanner research associating recognition with exceptional work and argues that individual gifts alone can leave some staff overlooked. His proposed alternative is a coordinated gift fund that lets residents contribute toward recognition across the staff group.
Alternatively, holiday gift funds and group gifting provide a more equitable and meaningful form of recognition. However, organizing such efforts can be cumbersome, with tasks such as tracking contributions, collecting funds, and distributing gifts overwhelming volunteers, HOA members, or management teams.
The article also discusses the financial pressures residents face during the holidays, which can make participation in traditional individual gifting or group contributions
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- The Importance of Gifting Residential Community Staff — giftcrowd.com