Giftly selected Lithic for issuer processing in a partnership announced on January 14, 2026. The arrangement supports physical and virtual prepaid gift cards, real-time transaction controls and digital-wallet integration. Lithic identifies Column as the card issuer; it does not disclose transaction volumes, commercial revenue sharing or measured fraud improvements. [1]
The price of flexible monetary gifting
Giftly’s corporate fee schedule, checked on October 19, 2026, lists a $1.95 order fee per recipient when only digital redemption options are offered and $2.95 when digital and physical options are included. The published standard order fee does not vary with the gift amount. These are current corporate terms, not evidence of January launch prices or consumer checkout fees. [4]
Giftly corporate order fees by redemption option
Published standard corporate order fees are fixed per recipient regardless of gift amount.
USD per recipient
Tap or hover for details. All values are also available in the data table.
Source
Current undated corporate schedule observed October 19, 2026, not January consumer checkout prices or Lithic processing revenue. Funding fees and gift face value are separate. These options are not measured redemption volumes.
Show data tableHide data table
| Category | Order fee per recipient |
|---|---|
| Digital redemptions only | 1.95 USD per recipient |
| Digital and physical redemptions | 2.95 USD per recipient |
Account registration and management are free under that schedule. Bank-transfer funding is free, while credit-card funding adds 3%. The order charge and funding fee are separate from the amount being gifted. They show how Giftly charges business senders for organising delivery and recipient choice; they do not establish the payment received by Lithic or the margin earned by any participant. [4]
Giftly’s company story traces the idea to Tim Bentley wanting to send a personal gift for places his mother enjoyed while living across the country. Its current site describes more than a decade helping people give gifts. The personal suggestion is distinct from the financial instrument: the Gift Agreement says the monetary gift is not issued, endorsed or accepted by the suggested third-party merchant. [2] [5]
The current agreements make the stages explicit. Before claim, First International Bank & Trust holds the monetary gift. Redemption instructions can direct a transfer to a US bank account or PayPal, or request a physical or virtual open-loop card under separate terms. The cardholder agreement identifies Column National Association as issuer of the Giftly Mastercard product. Those roles should not be collapsed into one bank relationship. [5] [6]
For the Column card, the current terms permit purchases within the United States and its territories, subject to restrictions. They prohibit foreign transactions, cash access, recurring payments, bill payment and purchases of other gift cards. A virtual account can be used at physical locations only through a supported digital wallet. The agreements therefore give practical limits to the flexibility described in the announcement. [6]
Lithic says its infrastructure originated in the experience of building Privacy, founded in 2014, and describes serving more than 100 card-programme clients. Its January announcement names Authorization Stream Access, custom fraud logic, authorisation rules and velocity limits for Giftly. These are processing capabilities, not evidence that the new relationship has increased successful redemptions or reduced losses. [1] [3]
For a corporate buyer, the comparison is between the published service cost, the redemption choices offered and the restrictions attached to the selected instrument. The partnership makes the operating roles clearer, but programme-level completion rates, support costs and financial outcomes remain undisclosed.
In this article
Daniel Brooks
Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.