InComm Payments has set out the gift card display formats available to retailers, covering large permanent fixtures, secondary displays and compact countertop units. Its guide focuses on how a store can present a gift card range within its available floor and checkout space.

The company describes larger permanent fixtures made from materials including metal, wood and plastic. These can serve as the main destination for the store's gift card assortment. Smaller secondary fixtures provide another point of access, with wood and plastic among the material options discussed.

Countertop displays use slots or hooks to hold cards where floor space is limited. The guide also discusses hanging formats and space for accessories or promotional material. A suitable configuration depends on the assortment, the location in the store and the way shoppers approach the display.

InComm offers customisation of dimensions and shelf arrangements, as well as colours, logos and graphics. That allows a retailer to adapt the presentation to its own identity and physical setting instead of assuming that every store can accommodate an identical fixture.

Visibility and organisation are central to the guide. It recommends considering high-traffic areas and checkout locations, keeping the range orderly and making products easy to identify. These are merchandising recommendations; the article does not provide measured sales gains for any particular fixture.

For retailers reviewing their gift card programme, the offering spans both the main display and supplementary placements. The practical decision is how to balance assortment, brand presentation and the space needed for customers to browse and select a card.