On December 7, 2017, Buyatab Online Inc announced that it has partnered with Lush, a renowned cosmetics maker, to enrich their online gift card experience, just in time for the holiday season.

Through a new fully-branded purchasing engine, Lush fans can buy physical and digital gift cards seamlessly, which can be redeemed at any North American Lush shop and on the Lush websites www.lush.ca and www.lushusa.com.

According to Robert Murray, chief financial officer at Lush, the company places a huge emphasis on the customer experience, and this continued venture into digital gift cards is no different, allowing them to cater to their customers in a way that aligns with their values and goals.

Matias Marquez, chief operating officer at Buyatab, added that Lush products make a perfect gift, especially during the holidays, and with their solution, Lush now offers their customers an improved gift card buying experience, parallel to the unique experience Lush customers are accustomed to when they visit one of Lush’s many locations.

Lush Fresh Handmade Cosmetics was founded in Poole, U.K. and has 250 locations in North America, with 900 stores worldwide, offering a variety of products including creams, soaps, shampoos, shower gels, masks and other cosmetics for the face, hair, and body.

Buyatab is a leading provider of advanced online gift card infrastructure solutions for medium and large-sized businesses, providing a seamless solution for gift cards to be purchased from a merchant’s online properties and delivered to recipients via email or text message.

The partnership between Lush and Buyatab aims to facilitate a more fluid purchasing experience for their fans to celebrate themselves and their loved ones through the gift of online gift cards, leveraging the rapid growth in mobile device and social media use.

Buyatab’s technology has full compatibility with mobile wallets such as Apple Wallet and Google Pay, and with clients in the United States, Canada, and Europe, Buyatab provides eGift Card services to merchants in a wide variety of sectors, including retail, hospitality, restaurant, shopping, hotel and others.