Mastercard and Create & Cultivate launch digital holiday marketplace

Create & Cultivate and Mastercard launched Main Street Love on December 7, 2020, bringing products from women-owned small businesses into a digital holiday shopping experience. The campaign was scheduled to run through December 23.

The collection covered home accessories, fashion, beauty, personal care and culinary products. Shoppers could discover gifts through curated editorial presentation, learn about the founders and purchase directly from participating businesses rather than through a single shared checkout.