Moss selected Diggecard to manage B2B gift card distribution to corporate buyers, the companies’ programme announcement said on June 19, 2024. Following a market appraisal, the UK retailer opened its gift cards to employee rewards, incentives and benefits programmes.

The digital cards are available with an open value and can be redeemed online or in more than 100 UK stores. The programme described in the announcement is limited to redemption in the UK.

Redemption covers Moss’s clothing and accessories ranges, including modern suits, casual clothing and its custom-made service. The announcement also included Moss Hire for suit rental and Moss Box, its clothing rental subscription.

Diggecard said the distribution relationship would introduce Moss to its corporate buyer network. Account Manager Joanne Taylor linked the programme’s prospects to the combination of the retailer’s established brand and Diggecard’s gift card experience; the announcement did not disclose sales targets or expected distribution volumes.

Moss has more than 170 years of tailoring history, according to the release. The new corporate channel extends gift card access across that retail offering and the retailer’s rental services, rather than limiting recipients to a particular clothing collection.