TruCentive has described a customer feedback exercise in which an unnamed national consumer brand offered a $15 digital gift card after an initial survey failed to explain weak sales. Its June 2025 account says the revised approach brought more responses and more specific criticism of the product.
The initial SurveyMonkey survey attracted about 130 responses, according to TruCentive. Those responses were largely positive despite weak early retail results and concerns appearing in customer service records, prompting the brand to seek another round of feedback.
In the second round, respondents could choose a $15 coffee gift card from participating national or local brands. TruCentive says response rates tripled
Continue reading for free.
Create your account or sign in to get unlimited access.
No payment required. Newsletter signup is optional.
Already registered? Sign inSources and documents
Collapse
- Incentivized Honesty — trucentive.com
In this article
Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.