NeoCurrency Explains Gift Card API and Brand Rewards Options for Promotions

NeoCurrency has set out how businesses can select and distribute gift card rewards for sales promotions, linking brand choice with campaign objectives and recipient access. The company’s June 18, 2024 guide also describes its dashboard and single gift card API as ways to manage a reward programme.

The provider identifies five considerations for choosing a reward: the purpose of the promotion, accessibility, relevance to the target audience, brand association and brand recognition. It recommends deciding what the promotion should achieve before selecting the brands included in the offer.

For audience relevance, NeoCurrency uses gaming brands as an example of rewards that might suit a particular customer group. It also says the selected brands should fit the advertiser’s positioning and the message being communicated.