PA will replace Amazon gift cards with electronic gifts in its shareholder programme and add a JPY 5 million pool shared equally among eligible holders. The September 30, 2026 decision applies from the December 31 register, with receipt instructions planned for the shareholder-meeting mailing in early March 2027. [S01][S02]
Fixed individual awards sit alongside a variable shared pool
The continuing long-holding award is JPY 5,000 for shareholders with at least 1,000 shares held continuously for two years. A separate draw awards JPY 10,000 each to 500 selected holders of at least 1,000 shares. Both move from Amazon gift cards to electronic gifts; their face values remain the same. These two award conditions must be distinguished from an entitlement available to every holder. [S02][S03]
PA fixed electronic-gift awards under the revised programme
Actual individual award amounts for the long-holding benefit and the separate 500-winner draw. Both require at least 1,000 shares; only the first requires the stated two-year holding record.
JPY per qualifying recipient
Tap or hover for details. All values are also available in the data table.
Source
The lottery award is conditional on selection and is not guaranteed to all holders. The separate JPY 5 million shared pool has an unconfirmed individual allocation and is excluded from this per-recipient chart.
Show data tableHide data table
| Category | Gift value per recipient meeting the condition |
|---|---|
| Qualifying two-year holder | 5,000 JPY per qualifying recipient |
| Selected lottery winner | 10,000 JPY per qualifying recipient |
For the long-holding test, the same shareholder number must show at least 1,000 shares on three consecutive December-end registers. The lottery selects from eligible holders at the December record date; the company will notify winners by sending the gift. The announcement does not disclose the final eligible population or a winning probability. [S02]
The new pool works differently: JPY 5,000,000 is divided by the final number of qualifying holders, with fractions of a yen rounded down. PA’s illustration uses 2,120 qualifying shareholders on the June 30, 2026 register, giving JPY 2,358 per person after rounding. That historical population is not the December population, so JPY 2,358 is an illustration, not a promised award. [S01][S02]
The provider and redemption brands remain unnamed. PA describes a digital gift received online and usable through various electronic-money or payment services, with detailed instructions to follow on its website. Kabuyutai’s separate guide likewise leaves the final shared-pool value and redemption details open. The change therefore establishes a new budget and a broader gift format, while the actual allocation and recipient experience remain to be specified. [S02][S03]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.