Virtual Incentives Cites Gift Card Interest in Vehicle Recall Survey

Virtual Incentives pointed to gift cards as a possible incentive for responding to vehicle recalls in commentary published on January 27, 2022. It cited a Harris Poll conducted for its client Urban Science on the role of rewards in encouraging consumer action.

According to the company’s account of the poll, 80% of customers with outstanding car recalls said an incentive would motivate them to act. That was a statement of respondents’ intentions, rather than a measured 80% recall completion rate.