Rellevate announced a multiyear licensing and distribution agreement with Richard Petty on January 22, 2021, creating a gift and reward card program built around the NASCAR driver's image. The arrangement covered sales to individual fans as well as businesses using cards for employee recognition and consumer promotions.

The company planned to introduce the Richard Petty Icon Gift Card during January, ahead of the Daytona 500 in February. A separate Richard Petty Icon Reward Card was due to follow through Rellevate's employer network and corporations associated with motorsports. The announcement therefore described both a consumer gift card channel and a corporate incentive distribution channel.

Sutton Bank, a member of the FDIC, was identified as the issuer of the Rellevate Visa Gift Card under a licence from Visa U.S.A. Inc. Rellevate's role in the announcement was the licensed program and distribution partnership; the bank was the named card issuer.

Jim Hannigan, vice president of licensing for Richard Petty Motorsports, said part of each purchase would support Victory Junction. The announcement did not specify a percentage or fixed donation amount. The charity provides camp experiences for children with serious illnesses and chronic medical conditions, free to participating families.

Victory Junction said it had delivered more than 60,000 camp experiences since opening in 2004. Alongside its camp sessions, its REACH program brought activities to children and families in hospitals and Ronald McDonald Houses in North and South Carolina.

Rellevate chairman and chief executive Stewart Stockdale pointed to the management team's previous experience with licensed gift and reward card programs as the basis for the partnership. At the time, the fintech's wider employer-distributed services included a digital account, Visa debit card, Pay Any-Day earned wage access, bill payments and money transfers.