Runa said it had added more than 1,500 payout options over the preceding year, taking its catalogue above 3,500 across more than 40 countries and 25 currencies. The figures appeared in an October update on the company’s international expansion. [1]
The total refers to available payout options, rather than the number of individual payments processed. Runa said the network supported payments to gig workers, affiliate commissions, rebates and cryptocurrency cash-outs, alongside its established rewards business. [1]
Country catalogues give a more specific view of network reach
Singapore was among the markets added during the year. Runa reported 121 payout options there and named connections including Grab, 7-Eleven, Best Denki, IKEA and Zalora. [1]
A later country-level disclosure makes the local selection more concrete. In its December 14, 2023 ShopBack partnership announcement, Runa reported 29 payout types in Australia and 121 in Singapore. Those figures describe available choices in two markets at that later date, rather than a count of payments processed. They do not establish the size of each country’s gift-card market or how often recipients selected particular brands. [2]
Runa’s December 2023 account reported different local payout selections
A later December 14, 2023 ShopBack partnership announcement gives two country counts within the network discussed in the October article.
payout types
Tap or hover for details. All values are also available in the data table.
Source
Historical issuer-reported availability, not transactions, users, unique global merchants, sales or market share. December is later than the October expansion announcement. These two country catalogues do not represent all markets, and the source provides no reconciliation of global merchant and payout-option definitions.
Show data tableHide data table
| Category | Reported available payout types |
|---|---|
| Australia | 29 payout types |
| Singapore | 121 payout types |
The contemporary global totals need more care. The October expansion release reported more than 3,500 payout options, while Runa’s October 25 Singapore blog described more than 2,500 and coverage of 30 countries. The December release used more than 2,500 merchants and more than 40 countries in its company description. The sources do not reconcile these terms or scopes, so they cannot support a consistent growth series. The country chart uses the two counts disclosed together in the December release. [3] [1] [2]
The company began as WeGift in 2016, using gift card and stored-value infrastructure. Its later strategy was to bring merchant connections, currency issuers, payment methods and processing providers together through a common software layer. [1]
Founder Aron Alexander said the expansion reflected demand for more ways to use digital balances. Runa presented instant delivery and reduced payout costs as benefits of its network; those claims came from the company’s announcement. [1]
In this article
Daniel Brooks
Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.