Runa detailed its expansion into Mexico on February 16, 2024, naming Liverpool, Cabify, Spotify, Amazon and Uber among the merchant options available to payout recipients. The company described the move as an extension of its local coverage for business payments, rebates and rewards.
The announcement said Runa FX supported conversion to and from Mexican pesos around the clock. Runa also reported that its wider international network had grown to more than 2,700 payout options at that point. That total referred to its global offering, rather than the number of options in Mexico alone.
Runa connected its Mexican strategy to access gaps in financial services. Citing 2022 figures, it said fewer than half of Mexican adults had a bank account. The company argued that digital payout options could serve recipients outside traditional banking, while noting the need
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.