Single-use and reloadable prepaid cards serve different business payment needs, Runa explains in November 2025 guidance. Its examples cover branded marketing rewards, recurring employee allowances, approved insurance claims and research compensation, with gift cards and pay-to-card available alongside prepaid formats where suitable.

Single-use rewards and reloadable employee allowances

For promotions and customer win-back campaigns, the company highlights single-use prepaid rewards delivered through branded messages and activation screens. It argues that the surrounding experience can keep the sponsoring business visible when the recipient claims the value.

For employee programs, Runa describes reloadable cards for travel, wellness or home-office budgets. Scheduled or event-triggered top-ups are offered as examples; a fleet reward linked to mileage is an illustration of the approach rather than a named customer deployment.

The insurance example concerns sending funds after a claim has been approved. Runa also discusses research incentives, including small, frequent rewards or larger payments tied to a focus group, with digital delivery useful for participants who do not receive payment through a bank account.

The company recommends managing prepaid rewards, gift cards and pay-to-card through a common platform where those formats suit the program. Its argument focuses on combining payment choice with consistent branding, funding and administration.