WeGift Relaunches as Runa With Plans for a Broader Digital Payout Network

WeGift introduced the Runa name on March 30, 2023, alongside plans to expand its gift card infrastructure into a broader network for transferring digital value.

The company described ambitions spanning prepaid balances, loyalty points, air miles, cryptocurrency and other digital assets. It positioned the service for business-to-consumer payouts and for helping recipients spend value with connected merchants.

Runa said its existing operation had distributed more than 22.5 million gift cards across 30 countries and 18 currencies since its founding in 2016. It also reported relationships with more than 1,300 businesses.