Runa’s December 16, 2025 gift-card review described promotional activity, a new merchant dashboard and its Runa Shop marketplace. The company presented the update as progress during 2025, with further tools planned for 2026; it was not a year-end financial statement. [1]
Promotion participation provides scale, while performance methods remain undisclosed
Runa reported hundreds of campaigns involving more than 50 unique merchants and more than 65 customer organisations across nine countries. The chart distinguishes merchants whose gift cards were featured from customers that ran the campaigns. These participation figures describe the reach of the promotion programme on its two sides, without treating them as a combined count of unique businesses. [1]
Organisations participating in Runa’s reported 2025 promotions
The December 16 review reported more than 50 unique featured merchants and more than 65 Runa customers running promotions, across nine countries. Bars show the published lower-bound figures.
Organisations
Tap or hover for details. All values are also available in the data table.
Source
These are two distinct programme roles, not customer satisfaction, gift-card sales or a representative market sample. Both counts are lower bounds. Organisations may overlap between roles, so the bars must not be added to produce a unique total. Reporting was published December 16, before calendar year end; no exact campaign-level dataset was supplied.
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| Category | Reported participation lower bound |
|---|---|
| Featured merchants: 50+ | 50 Organisations |
| Customer organisations running promotions: 65+ | 65 Organisations |
The company also reported an average 75% increase in redemptions against baseline activity and an average 21-fold return on investment. It did not publish campaign-level observations, the baseline periods, averaging weights or the revenue and cost components used for that return. The figures remain company performance claims, rather than a reproducible estimate of incremental merchant profit or a result that every campaign achieved. [1]
Alongside promotions, Runa Shop gave customers a configurable gift-card storefront, while the Merchant Dashboard offered redemption trends, product-level performance and regional or partner views. The company said a branded marketplace could launch within 24 hours, but supplied no measured distribution of customer launch times. [1]
The review named Ohme, Dynata and YouPay as examples of demand from EV charging rewards, research participation and creator payments. It proposed more self-service promotion tools, distribution channels and reporting for 2026. Those examples and plans explain the intended uses of the network; the review did not quantify each named customer’s share of gift-card activity. [1]
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Oliver Reed
Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.