Its Payout Links offering supports either sending a particular gift card or sending a balance from which the recipient chooses merchants. In the latter flow, the recipient opens an emailed link, makes a selection and redeems the value.

Runa reports that 98.3% of its recipients spent their gift card within 30 days of being sent a Payout Link. The article gives that as a company figure but does not supply a measurement period, sample size or comparison group.

The cited 67% figure comes from BHN research conducted by Leger in August 2022 among 15,000 consumers across 14 European countries. It means respondents would like to receive multi-brand gift cards; it does not establish a preference over cash or single-brand alternatives. Runa’s separate 72% claim about redemption control could not be verified in the linked research’s public summary. [S03]

A separate public release from Wise Marketer Group and Engage People provides more specific 2025 US

Runa is making the case for letting reward recipients select the merchant they want to use. In an August 7, 2025 commentary, the company says a card tied to an unwanted brand can leave value unused and miss an opportunity for the retailer to gain a customer. Its Payout Links offering supports either sending a particular gift card or sending a balance from which the recipient chooses merchants. In the latter flow, the recipient opens an emailed link, makes a selection and redeems the value. Runa reports that 98.3% of its recipients spent their gift card within 30 days of being sent a Payout Link. The article gives that as a company figure but does not supply a measurement period, sample size or comparison group. The cited 67% figure comes from BHN research conducted by Leger in August 2022 among 15,000 consumers across 14 European countries. It means respondents would like to receive multi-brand gift cards; it does not establish a preference over cash or single-brand alternatives. Runa’s separate 72% claim about redemption control could not be verified in the linked research’s public summary. [S03] A separate public release from Wise Marketer Group and Engage People provides more specific 2025 US

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