Seoul Metropolitan Government has doubled payment cashback on its online metropolitan Seoul Love vouchers from 5% to 10% for qualifying delivery and pickup orders, while raising the individual monthly purchase cap from KRW300,000 to KRW500,000. The September 29 announcement sets the changes for October 1 through year-end. [S01]
The vouchers already carry a 10% purchase discount. Cashback is a separate payment-linked benefit: the city says 10% of qualifying payment value will be returned on the 20th of the following month when the voucher is used through Seoul Delivery+ Ddangyo. It is not an additional instant reduction at checkout. [S01]
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| Programme term | Previous | Announced October-year-end term |
|---|---|---|
| Payment cashback | 5% | 10% |
| Monthly individual purchase cap | KRW300,000 | KRW500,000 |
A delivery channel rather than unrestricted retail value
The change concerns the online metropolitan voucher and the public delivery platform operated with Shinhan Bank. The purchase cap, delayed refund and participating-order conditions define the offer; adding the two percentages does not establish a universal 20% discount across Seoul retail spending. [S01]
Cashback rises on qualifying delivery-voucher payments
Seoul’s announced change for online metropolitan Seoul Love vouchers used for qualifying orders through Seoul Delivery+ Ddangyo.
% of qualifying payment
Tap or hover for details. All values are also available in the data table.
Source
A payment-linked return, separate from the purchase discount. October-to-year-end cashback is due on the 20th of the following month. The chart does not show an instant discount, retail-wide savings or measured customer spending.
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| Category | % of qualifying payment |
|---|---|
| Previous rate | 5 % of qualifying payment |
| October to December 2026 | 10 % of qualifying payment |
The city separately describes October-November offers at designated Han River park delivery zones, with order thresholds, coupons and additional voucher refunds. Those location-specific promotions are not the standard conditions for every voucher purchase or delivery order.
The announcement changes terms, not measured outcomes
Seoul says the policy aims to ease household dining costs and support local merchants. The release does not quantify spending generated by the increased cashback, programme-wide redemption or the fiscal cost of the new terms. Announced platform membership is also distinct from the number using this voucher benefit. [S01]
The purchase ceiling rises without measuring actual use
Individual monthly purchase limit in the September 29 announcement.
KRW per person per month
Tap or hover for details. All values are also available in the data table.
Source
Published purchasing limits, not average balances, completed purchases, redemptions or fiscal expenditure. The announcement does not report how many users reach either ceiling.
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| Category | KRW per person per month |
|---|---|
| Previous ceiling | 300,000 KRW per person per month |
| October to December 2026 | 500,000 KRW per person per month |
The verified development is the change in cashback and purchasing limits for a defined period. A customer’s actual benefit depends on eligible purchases and later payment-linked returns, rather than the headline purchase discount alone.
Photograph: 콩가루, November 2013, via Wikimedia Commons. Resized and cropped. The photograph, image adaptations and derived social image retain CC BY-SA 4.0. The source contains conflicting exact capture days, so only the month is stated. [S02] [S03]
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Emma Carter
Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.