Turkish Airlines added digital gift cards supplied by Diggecard to its Miles&Smiles loyalty program in July 2023. In a December case study, Diggecard said the integration was intended to give international members more locally relevant ways to redeem their points.

Diggecard supplies gift card codes through an API that connects to the loyalty site. Members can browse participating brands and exchange points for their selected reward in real time, according to the provider.

The December 2023 account lists Amazon, Apple, TK Maxx and The Body Shop among the available brands, with the range spanning multiple European countries. Diggecard said further catalog expansion was planned through its brand approval process.

The case study describes Miles&Smiles as having previously concentrated on Turkish-market and travel-related rewards. Gift cards were selected to extend the program’s relevance as the airline served a wider international audience.

Diggecard also described planned promotions and member communications from the Miles&Smiles team. Turkish Airlines, in a statement included in the case study, said the partnership had broadened the reward choices available to its international customers.