Zendit described gift card API integration for business resellers in commentary published on April 13, 2023. The company discussed embedding e-gift purchasing in an existing website, adapting the branding and connecting the service to business tools such as a CRM.

Its argument included presentation and branding. Zendit said an API-based service could be adapted to match an existing website and connected with business systems such as a CRM.

The company also discussed resale revenue and the possibility of attracting customers looking for digital gifts. It presented these as commercial opportunities, without providing pricing, a margin schedule or measured sales results.

The article explained why a reseller might consider an integration and promoted Zendit’s platform for that role. It did not announce a newly launched API, a named reseller partnership or guaranteed additional revenue.